Hearst

Hearst, a multinational media giant, has thrilled, informed, and empowered people in the UK since 1922. Hearst owns 21 of the top magazines accessible in the UK, with titles like Esquire, Harper's Bazaar, and Good Housekeeping. Through their 4 million magazine circulation and 26 million active unique digital users, they reach a quarter of the UK's population each month.

According to their website, their goal is to "create premium, purposeful content that helps our audiences and partners strive, thrive, and get more out of life." I intend to design my project in accordance with the values that Hearst promotes throughout their business and magazines by including instructive and interesting content that offers the audience a distinctive experience. They have a range of lifestyle magazines that target older women, men between the ages of 25 and 35, and women between the ages of 25 and 35,however as there is a demand for lifestyle magazines aimed at young individuals. I will create magazine covers for the 16 to 25-year-old target group.